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Real Racine Visitor Center
Real Racine Visitor Center is Travel Green Wisconsin certified
North Beach - a Certified Blue Wave clean beach

Real Racine

Why Real Racine?

You may be asking this question when viewing our website, reading our visitor guide or seeing an advertisement. There is a reason we decided on “Real Racine” as our name. In 2008, we conducted research to determine the brand for the county. Not a slogan or logo, but a brand. When we asked 'What does Racine County consistently delivers to its visitors?' the response was simply the warmness of our hospitality. Visitors feel welcome as the residents extend their hands and invite them to enjoy the offerings of the community. Racine County has “down-to-earth” people that provide great experiences - they're "real!"

So, please enjoy the beautiful sights of North Beach, the Fox River in Waterford, authentic Danish bakeries and everything else we have to offer. The people of Racine County invite you to make yourself at home. We are Real Racine.

Real Racine (formerly the Racine County Convention and Visitors Bureau) was founded in 1983 as the accredited 501c-6 nonprofit destination marketing organization that oversees tourism promotion and development in Racine County.

Our Mission:
“To promote and advocate for the development of Racine County as an attractive visitor destination to enhance the local economy.”

Visitor Center

The Real Racine Visitor Center is located near the I-94 and Highway 20 interchange (exit 333.) Our friendly staff is ready to provide directions, travel tips and a huge selection of maps, brochures, guides and other information. We also offer free wi-fi to assist you in your visit to Racine County. You're also welcome to use our beautifully landscaped picnic grounds and play area.

We're very proud of our Frank Lloyd Wright-inspired building (designed by Genesis Architecture LLC) that opened in July of 2000. The Real Racine Visitor Center is a certified Travel Green Wisconsin site. The center is open daily from 9 a.m. to 5 p.m. (Mid-April through October) and 9 a.m. to 5 p.m. Mondays through Saturday (November through mid-April.)

Real Racine Visitor Center

14015 Washington Ave.
Sturtevant, WI 53177
1-800-272-2463

Board of Directors

As members of the Real Racine board of directors, the following community leaders govern the organization's policies, long-range planning and structure:

Chairman, Ron Coutts

Vice-Chairman, Rebecca Ewald

Treasurer, Dave Titus

Secretary, Denise Roberts McKee

Past Chairman, Logan Martin

Director, Laura D'Amato

DirectorJohn Shannon

Director, Jim Ladwig

Director, Dr. Arthur Cyr

DirectorRobin Gerard

Director, Rob Lowry

Director,  Doug Nelson

Director, Jeff Van Lysal

Director,  Rick McCluskey

Director, Michael Cundari

Racine County Convention and Visitors Bureau
14015 Washington Avenue | Sturtevant | Wisconsin | 53177 | 1-262-884-6400 Local | 1-800-272-2463 Toll FreePrivacy Policy Terms of Use